DOCUMENTATION

How do I add a customer's name in my emails?

How do I add a customer's name in my emails?

We gather the first name of a customer in two ways:

  1. The name is passed to us as a parameter in a List
  2. We get the name from inputs on your site that you tell us to use.

List Parameter

In your Lists, you can pass us a customer's first name just as simply as you can pass us a customer's email address. We can gather the customer's first name via data you push to use via the API, or when you update a List with customer data.

Via API

To see how to do this via our API click here.

Via List Update

To see how to do this via our List Update click here.

Site Inputs

With Rejoiner you have full-site tracking. This allows us to see what inputs are filled by your customers. Using this, you can tell us which inputs to track as the places where a customer may add their first name.

In your Email Settings, scroll to the Email Personalization section you will need to add the input's name attribute into the textbox and save your settings.

Example:

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